Cold on demand or “the right cold at the right time”
The Covid-19 crisis caused a real earthquake in the last mile sector. Large retailers have diversified and have not lacked responsiveness to adapt to the new context: drives, pedestrian drives, click & collect lockers, urban HUB and home delivery. Newcomers have emerged in view of the urgency: short supply chain platforms, marketplaces for small businesses sometimes even orchestrated by local authorities. An omnichannel strategy was then deployed to stay in the race and conquer new markets. Home delivery represents many challenges and issues facing the various food e-commerce operators: profitability, optimization and automation.